ColoredEye Privacy Policy

Effective October 29, 2026

This policy covers ColoredEye for iPhone and iPad, including when it runs on a Mac, made by MGS Technologies LLC. It explains what the app works with on your device, what it sends to other companies, and the choices you have.

The camera and your photos

• The camera. ColoredEye reads the color under the crosshair from the live camera picture. Each frame is looked at in your device's memory and then discarded. Nothing the camera sees is recorded, saved or sent anywhere, unless you choose to save a frozen picture to Photos, as described below.
• Freezing. When you freeze the camera, the picture is kept only in your device's memory, so you can read other spots in it. It's never saved unless you turn on Save Frozen Images, as described below.
• Choosing a photo. When you tap the photo button (Choose photo), iOS shows its own photo picker. ColoredEye receives only the one photo you pick, and doesn't need access to your photo library to do this. The photo is kept only in your device's memory, and isn't saved or uploaded. A small thumbnail of it stays on the photo button.
• Saving frozen pictures. If you turn on Settings › Photos › Save Frozen Images, which is off unless you turn it on, each picture you freeze is also added to your photo library. iOS asks your permission the first time. The picture doesn't include your location. ColoredEye adds pictures to your library but doesn't read anything else in it. If you use iCloud Photos, Apple syncs them like any other photo.
• Object colors. Finding the main colors of an object uses Apple's Vision technology, which runs on your device.

Speech, VoiceOver and copying

• Announce Colors. Color names are spoken by your device's built-in voice. If you use VoiceOver, announcements go to VoiceOver instead. Speech is produced on your device, and nothing you hear is recorded or sent anywhere.
• The microphone. ColoredEye doesn't use the microphone.
• Copying colors. When you tap a copy button, ColoredEye puts the color's hex or RGB values on your clipboard. It never reads your clipboard. If you use Universal Clipboard, Apple may make what you copy available on your other devices.

What stays on your device

ColoredEye keeps a few things on your device:

• Your settings, such as the color names, sample size, speech and photo options.
• Whether you've bought Ad Free, so the app knows at launch whether to show ads. The App Store remains the record of your purchase.
• When you first opened the app, how many times you've frozen the camera or opened a photo since you were last asked for a review, and which version last asked you. These are used only to choose a good moment to ask for an App Store rating.
• Which What's New screen and which tips you've seen or closed, which camera-screen controls you've used, and when you recently started the camera. These are used only to choose when to show What's New and tips.

None of this is sent to us, except the details Email Support adds to an email you choose to send, or synced through iCloud, though it may be included in your device's backups. Settings › Reset Defaults returns your settings to how they started, and deleting the app removes all of it.

Ads

Unless you've bought Ad Free, ColoredEye shows a banner ad from Google AdMob. To request, show and measure ads, and to prevent fraud, the Google Mobile Ads software in the app sends Google information such as:

• Your IP address, from which Google can tell your approximate location.
• Details about your device, such as its model, operating system, language and screen size, and the app's name and version.
• Identifiers that Google's software creates or reads on the device.
• Which ads you see and tap, and diagnostic and performance information about the ads.

Google uses this to choose the ads you see and may use it to personalize them, as described in how Google uses information from apps that use its services. Ads may come from Google's advertisers and from other ad buyers that Google works with. ColoredEye doesn't include any other ad network's software.

• Tracking. ColoredEye doesn't ask your permission to track you, so iOS doesn't give the app, Google or anyone else your device's advertising identifier.
• Consent. Where the law requires it, Google's consent message asks for your choices first. See your consent choices below.
• Ad installs. If you tap an ad and install another app, Apple's SKAdNetwork may tell the ad network that the ad led to an install, without identifying you or your device.

Your consent choices

ColoredEye uses Google's consent message, provided by Google's User Messaging Platform. Which message you see, if any, depends on where Google determines you are, from your IP address.

• Europe, the UK and Switzerland. The first time you open ColoredEye, before it requests any ad, a message from Google asks whether you agree to your information being used for purposes such as personalized ads, ad measurement and analytics. You can choose Consent, Do not consent, or Manage options to decide purpose by purpose. If you don't consent, ColoredEye can still show ads, but Google limits how it uses your information for them. Your choices also control Google Analytics for Firebase: it stores analytics information only if you agree both to storing and accessing information on your device and to Google as a vendor, and uses your information for ads only for the purposes you agreed to.
• US states with privacy laws. You can opt out of the sale or sharing of your information for targeted advertising. When you do, Google limits how it uses your information for ads, and ColoredEye tells Google Analytics for Firebase not to use your information to personalize ads.
• Changing your choices. Where one of these messages applies to you, Settings › Privacy › Privacy Settings shows it again, so you can change your answer at any time.
• Before you answer. Until ColoredEye knows whether consent is needed where you are, Google Analytics for Firebase is set not to store information or use it for ads. Where consent isn't needed, analytics works as described below. If ColoredEye can't reach Google, for example with no network the first time you open it, it asks again when you return to the app.
• Checking whether a message applies. Each time ColoredEye opens, Google's User Messaging Platform checks with Google whether a consent message applies where you are. Google receives your IP address and basic information about your device and the app for this. It happens wherever you are, including when you've bought Ad Free.
• Where your answer is kept. Google's consent software saves your answer on your device in the standard format ad companies use, so ColoredEye and Google can respect it. It's included with ad requests to Google.
• Crash reports and notifications. These choices don't affect Firebase Crashlytics, which sends crash reports and notes each session start, or the app's registration with Firebase Cloud Messaging, both described below. Both use Firebase's identifier for this installation of the app, whatever you choose.

Analytics, crash reports and notifications

ColoredEye uses Google Firebase, whether or not you've bought Ad Free. Where you've been asked for consent, analytics follows your choices.

• Google Analytics for Firebase records how the app is used: for example when it's opened, for how long, which screens are shown, which ads are shown or tapped, and whether a purchase was made. It also receives your device model, operating system version, language, the app's version, and an approximate location worked out from your IP address. Firebase tells this installation of the app apart with an identifier it creates, which isn't your advertising identifier. ColoredEye doesn't give Analytics a user ID or any other identifier of its own. Analytics includes Google's on-device conversion measurement, which can tell Google whether an ad led to ColoredEye being installed, and it registers ColoredEye with Apple's SKAdNetwork, which can tell an ad network the same, with a rough measure of how the app was used afterwards, without identifying you.
• Firebase Crashlytics sends a report when ColoredEye crashes: what the app was doing, details of your device's state at the time, such as its model, operating system, memory and orientation, and an identifier for this installation of the app. Crashlytics also notes each time a session of the app starts, with the same identifier and details such as your device model and operating-system version, so we can see what share of sessions crash.
• Firebase Cloud Messaging and Apple's push notification service. On a device, ColoredEye asks your permission to show notifications the first time you open it. Whether or not you allow them, the app registers with these services, which give it a token that lets notifications be sent to this installation of the app. Notifications are shown only if you allow them.

None of this includes your photos, anything the camera sees or the colors you read. We use it to understand how ColoredEye is used and to find and fix problems. Google may also use Analytics data for its advertising services, such as measuring ads and personalizing them. Opting out in Privacy Settings, where it's offered, stops the personalizing. Where you're asked for consent, this follows your choices. Google keeps it for a limited time, for crash reports up to 90 days, and may process it in the United States and other countries.

Ad Free and other purchases

ColoredEye Ad Free is an in-app purchase made through the App Store. Apple handles the purchase and your payment details. ColoredEye only checks with the App Store whether your Apple Account owns Ad Free, and we never see your name, Apple Account or payment details.

Once you have Ad Free, the ad banner disappears and ColoredEye stops requesting ads straight away. From the next time you open it, the Google Mobile Ads software isn't started at all.

Rating prompts are shown by Apple's App Store, which decides whether and how often to show them.

Email and links

• Email Support. Settings › Help › Email Support opens a new email to us in Mail, without leaving the app. If Mail isn't set up, it opens your default email app instead. To help us answer, it adds some details to the message: ColoredEye's version, your device model and whether it's running on a Mac, the system version, language, text size, whether VoiceOver is on, whether camera access is allowed, whether you own Ad Free, and some of your ColoredEye settings: the color names, sample size, Announce Colors, Tap to Freeze and Show Color in Navigation Bar. You can read and change them before you send, and nothing is sent unless you send it. We receive your email address and whatever you write or attach, and use it only to reply to you and to improve ColoredEye.
• Help and links. ColoredEye Help and Privacy Policy open pages on our website, www.mgsapps.com, in Safari inside the app. Those pages don't use analytics or cookies. The help pages link to our homepage, which uses Google Analytics to count visits and sets cookies. The links about color vision open web pages from other companies, such as Wikipedia, and Rate ColoredEye opens the App Store. Those sites have their own privacy policies.

What ColoredEye doesn't do

• It doesn't upload your photos or anything the camera sees, or send the colors you read anywhere.
• It doesn't ask you to create an account, and doesn't know who you are.
• It doesn't ask for your location or use GPS, the microphone or your contacts.
• It doesn't read your clipboard or the rest of your photo library.
• Its own code doesn't connect to any server of ours. Its only network connections are made by the Google and Apple services described here, and by web pages you choose to open.

Your choices

• Camera and photos. In ColoredEye, tap Settings › Privacy › Camera and Photos Access to open ColoredEye in the Settings app, where you can turn camera access, or permission to add photos, on or off. Without the camera you can still read colors in photos you choose. To stop saving pictures, turn off Save Frozen Images.
• Notifications. Turn notifications for ColoredEye on or off in the Settings app, under Notifications.
• Ads and analytics consent. Where it applies to you, Settings › Privacy › Privacy Settings lets you change your consent choices, or opt out of the sale or sharing of your information.
• Ads. Buy ColoredEye Ad Free to remove ads. ColoredEye never asks to track you; you can also turn off Allow Apps to Request to Track in Settings › Privacy & Security › Tracking, so no app can ask.
• Analytics and crash reports. Where you're asked for consent, Privacy Settings controls analytics. Elsewhere, and for crash reports, session notes and notification registration everywhere, ColoredEye doesn't have a setting to turn them off. Deleting the app stops its Firebase identifiers being used, and the app gets new ones if you install it again.

On a Mac

ColoredEye can also run on a Mac with Apple silicon. It works the same way there and handles information in the same way, using your Mac's camera. You can manage camera and photo access in System Settings › Privacy & Security, and notifications in System Settings › Notifications.

Google and Apple

The companies that receive information from ColoredEye are:

• Google, for AdMob ads, the consent message, and Firebase analytics, crash reports and notifications. See Google's privacy policy and privacy and security in Firebase.
• Apple, for in-app purchases, the App Store, push notifications and SKAdNetwork. See Apple's privacy policy.

If you have chosen to share analytics with app developers in your device's Privacy & Security settings, Apple may also send us reports of ColoredEye crashing. Apple controls what those reports contain. We use them only to find and fix problems in ColoredEye.

We don't sell information about you for money. Some US state laws treat letting an ad network collect information to personalize ads as "selling" or "sharing" it, so the ads in ColoredEye may count as that. In those states, you can opt out in Settings › Privacy › Privacy Settings.

Your rights

Depending on where you live, you may have the right to ask what information about you is held, to have it corrected or deleted, or to object to how it's used. Because ColoredEye has no accounts, we don't hold information that identifies you, apart from emails you send us, and what Google holds is tied to identifiers on your device rather than to your name. If you'd like to make a request, contact us and we'll help as far as we can.

Children

ColoredEye is made for a general audience and isn't directed at children under 13. It doesn't treat any of its users as children when it requests ads, and we don't knowingly collect personal information from children. If you believe a child has given us personal information, for example in an email, contact us and we'll delete it.

Changes to this policy

If ColoredEye ever starts handling information differently, this page will be updated first, with a new effective date at the top.

Contact

Questions about this policy or about ColoredEye's handling of information can be sent to MGS Technologies LLC at coloredeye-privacy-policy@mgsapps.com.